A Comparison of Patients' Satisfaction of Oral Squamous Cell Carcinoma Treated at Public and Private Healthcare Institutions: A Cross-Sectional Study Using the Healthqual Model

Authors

  • Maryam Department of Oral Pathology, Liaquat College of Medicine and Dentistry, Karachi, Sindh, Pakistan.
  • Uzma Zareef Department of Oral Pathology, Liaquat College of Medicine and Dentistry, Karachi, Sindh Pakistan.
  • Kaneez Zehra Department of Dental Materials and Science, Jinnah Sindh Medical University, Karachi, Sindh, Pakistan.
  • Atiqa Zahid Department of Dental Materials, Sindh Institute of Oral Health Science, Karachi, Sindh, Pakistan.
  • Aurangzaib Akram Dow University of Health Sciences Karachi, Sindh, Pakistan.
  • Saveeta Arjan Dow University of Health Sciences Karachi, Sindh, Pakistan.

DOI:

https://doi.org/10.70749/ijbr.v3i8.2120

Keywords:

Oral squamous cell carcinoma, HEALTHQUAL, patient satisfaction, public vs private healthcare, health scheme

Abstract

Background: Patient satisfaction is a vital indicator of healthcare quality, particularly for oral squamous cell carcinoma (OSCC) patients whose treatment demands long-term, multidisciplinary care. The HEALTHQUAL model provides a robust framework for evaluating service quality in healthcare. Objectives: To compare satisfaction levels of OSCC patients treated under the health scheme in public versus private tertiary care hospitals in Karachi, using the HEALTHQUAL model. Methods: A comparative cross-sectional study was conducted at Jinnah Postgraduate Medical Centre (public) and Darul Sehat Hospital (private) from January to June 2025. A total of 200 OSCC patients (100 from each setting) were recruited through purposive sampling. Satisfaction was measured across five HEALTHQUAL domains using a prevalidated questionnaire. Independent samples t-tests and Chi-square tests were performed in SPSS v22. Results: Private hospital patients reported significantly higher satisfaction in all domains: Environment (4.52 ± 0.44 vs. 2.74 ± 0.88, p < 0.001), Empathy (4.61 ± 0.39 vs. 3.93 ± 0.59, p = 0.008), Efficiency (4.57 ± 0.41 vs. 3.69 ± 0.63, p = 0.001), Safety (4.55 ± 0.38 vs. 3.96 ± 0.64, p = 0.015), and Improvement (4.58 ± 0.40 vs. 3.99 ± 0.65, p = 0.012). Overall satisfaction was significantly higher in private hospitals (4.57 ± 0.36) compared to public (3.54 ± 0.56, p < 0.001). Higher education and younger age were associated with greater satisfaction (p < 0.05). Conclusion: OSCC patients under the health scheme are more satisfied with private healthcare services across all HEALTHQUAL domains. Enhancing environmental quality, empathy, and efficiency in public hospitals could improve equity in cancer care delivery.

Downloads

Download data is not yet available.

References

1. Markovic MM, et al. Quality of life of patients with oral squamous cell carcinoma. Iran J Public Health. 2024;53(2):414-24.

https://doi.org/10.18502/ijph.v53i2.14926.

2. Rogers SN, Lowe D, Kanatas A. Predictors of quality of life in patients treated for oral cancer. Br J Oral Maxillofac Surg. 2016;54(7):745-51.

https://doi.org/10.3390/oral1040031

3. Chandu A, Smith AC, Rogers SN. Health-related quality of life in oral cancer: A review. J Oral Maxillofac Surg. 2006;64(3):495-502.

https://doi.org/10.1016/j.joms.2005.11.028

4. Setyawan FE, Supriyanto S, Ernawaty E, Lestari R. Understanding patient satisfaction and loyalty in public and private primary health care. Journal of public health research. 2020 Jul 2;9(2):jphr-2020.

https://doi.org/10.4081/jphr.2020.1823

5. Agarwal A. Hospital's Service Quality Assessment on HEALTHQUAL Model During Second Wave of COVID-19: An Empirical Study at PMCH, Udaipur. InProceedings of Seventh International Congress on Information and Communication Technology: ICICT 2022, London, Volume 4 2022 Aug 17 (pp. 267-281). Singapore: Springer Nature Singapore.

https://doi.org/10.4081/jphr.2020.1823

6. Shaikh MI, Sarkar A. A comparison of patients’ satisfaction treated at public and private healthcare institutions under the health scheme using the HEALTHQUAL model. Journal of Integrative Medicine and Public Health. 20231;2(2):7581.

https://doi.org/10.4103/JIMPH.JIMPH_22_23

7. Lee DH. HEALTHQUAL: A multi-item scale for assessing healthcare service quality. Service Business, 11 (3), 491–516 [Internet]. 2017.

https://doi.org/10.1007/s11628-016-0317-2

8. Sharifi T, Hosseini SE, Mohammadpour S, Javan-Noughabi J, Ebrahimipour H, Hooshmand E. Quality assessment of services provided by health centers in Mashhad, Iran: SERVQUAL versus HEALTHQUAL scales. BMC health services research. 2021 Apr 28;21(1):397.

https://doi.org/10.1186/s12913-021-06405-4

9. Chauhan VA, Limbad SJ. Service quality assessment of government and private hospitals using extended HEALTHQUAL dimensions in Surat region. Int J Curr Res. 2023;11(8):889-98.

10. Lee D, Kim KK. Assessing healthcare service quality: a comparative study of patient treatment types. International Journal of Quality Innovation. 2017 Jan 25;3(1):1.

https://doi.org/10.1186/s40887-016-0010-5

11. Yuwanati M, Gondivkar S, Sarode SC, Gadbail A, Desai A, Mhaske S, Pathak SK, N Khatib M. Oral health-related quality of life in oral cancer patients: systematic review and meta-analysis. Future Oncology. 2021 Mar 1;17(8):979-90.

https://doi.org/10.2217/fon-2020-0881

12. Gondivkar SM, Gadbail AR, Sarode SC, Hedaoo A, Dasgupta S, Sharma B, Sharma A, Gondivkar RS, Yuwanati M, Patil S, Gaikwad RN. Oral and general health-related quality of life in oral squamous cell carcinoma patients-comparative analysis of different treatment regims. Journal of oral biology and craniofacial research. 2021 Apr 1;11(2):125-31.

https://doi.org/10.1016/j.jobcr.2021.01.004

13. Dixit J, Gupta N, Kataki A, Roy P, Mehra N, Kumar L, Singh A, Malhotra P, Gupta D, Goyal A, Rajsekar K. Health-related quality of life and its determinants among cancer patients: evidence from 12,148 patients of Indian database. Health and quality of life outcomes. 2024 Mar 13;22(1):26.

https://doi.org/10.1186/s12955-024-02227-0.

Downloads

Published

2025-08-20

How to Cite

Maryam, Zareef, U., Zehra, K., Zahid, A., Akram, A., & Arjan, S. (2025). A Comparison of Patients’ Satisfaction of Oral Squamous Cell Carcinoma Treated at Public and Private Healthcare Institutions: A Cross-Sectional Study Using the Healthqual Model. Indus Journal of Bioscience Research, 3(8), 256-259. https://doi.org/10.70749/ijbr.v3i8.2120